History of the Brand: Maserati, an Italian luxury car manufacturer, was founded in 1914 in Bologna. Initially, the company produced race cars, gaining recognition for its performance and craftsmanship. In the post-war period, Maserati shifted focus to producing road cars, establishing itself as a symbol of Italian luxury and performance.

Current Situation and Lineup: Maserati offers a lineup of luxury sports cars and grand tourers known for their elegant design and exhilarating performance. The current lineup includes models such as the Ghibli, a luxury sedan combining sportiness with sophistication. The Levante, a luxury SUV, offers versatility and performance for families and adventurers.

Maserati's lineup also includes the Quattroporte, a flagship luxury saloon, and the GranTurismo, a grand tourer coupe, providing options for customers seeking premium comfort and performance. Additionally, Maserati offers limited-production models like the MC20 supercar, showcasing the brand's commitment to innovation and performance.

Types of Cars and Target Customers: Maserati produces a range of luxury sports cars and grand tourers targeting affluent customers seeking style, performance, and exclusivity. The Ghibli appeals to executives and driving enthusiasts seeking a luxurious and sporty sedan with refined craftsmanship and powerful engines. Its sleek design and dynamic driving dynamics make it a favourite among luxury car buyers.

The Levante targets families and individuals seeking a luxurious and versatile SUV for daily driving and outdoor adventures. With its spacious interior, advanced technology features, and capable performance, the Levante offers a comfortable and exhilarating driving experience for discerning customers.

The Quattroporte and GranTurismo cater to customers seeking premium comfort and performance in a luxury sedan or coupe. With their luxurious interiors, powerful engines, and exquisite craftsmanship, these models appeal to drivers seeking a blend of refinement and excitement in their vehicles.

Maserati's vehicles appeal to a niche segment of customers in the UK, primarily affluent individuals seeking luxury, performance, and exclusivity in their vehicles. With their heritage, craftsmanship, and exhilarating driving dynamics, Maserati maintains a prestigious status, embodying the essence of Italian luxury and performance.