History of the Brand: Lexus, the luxury vehicle division of Toyota, was founded in 1989 with the goal of creating a premium automobile brand to compete with established European luxury marques. Lexus quickly gained recognition for its exceptional quality, reliability, and customer service.
Current Situation and Lineup: Lexus offers a lineup of luxury vehicles known for their sophisticated design, advanced technology, and hybrid powertrains. The current lineup includes models such as the RX, a luxury SUV offering spaciousness, comfort, and advanced safety features. The ES, a luxury sedan, provides refined performance and upscale amenities for executive customers.
Lexus also offers models like the NX, a compact SUV, and the UX, a compact crossover, providing options in the luxury crossover segment. Additionally, Lexus produces hybrid variants of many of its models, showcasing the brand's commitment to sustainability and innovation.
Types of Cars and Target Customers: Lexus produces a range of luxury vehicles targeting affluent customers seeking comfort, performance, and advanced technology. The RX appeals to families and individuals seeking a spacious and luxurious SUV for daily commuting and leisure travel. With its refined interior, smooth ride quality, and advanced safety features, the RX offers a comfortable and serene driving experience.
The ES targets executives and professionals seeking a luxurious and refined saloon for business travel and leisure. With its upscale amenities, advanced technology, and efficient hybrid powertrain, the ES offers a premium driving experience with reduced environmental impact.
The NX and UX cater to customers seeking compact luxury SUVs and crossovers with stylish design and modern features. The NX offers versatility and practicality for urban driving, while the UX provides a more compact and agile option for city dwellers.
Lexus's vehicles appeal to affluent individuals seeking luxury, comfort, and advanced technology in their vehicles. With their reputation for reliability, craftsmanship, and innovation, Lexus maintains a prestigious position in the competitive luxury car market.