DS Car Leasing Deals

History of the Brand: DS Automobiles emerged as a standalone brand from Citroën in 2014, with a focus on producing luxury vehicles. However, the brand's roots can be traced back to the original Citroën DS, an iconic car that debuted in the 1950s and set new standards for comfort, innovation, and style.

Current Situation and Lineup: DS Automobiles offers a range of premium vehicles known for their distinctive design and advanced technology. The current lineup includes models such as the DS 3 Crossback, a compact SUV, and the DS 7 Crossback, a midsize SUV. These models feature upscale interiors, cutting-edge technology, and refined driving dynamics.

Types of Cars and Target Customers: DS Automobiles produces luxury vehicles targeting discerning customers who value sophistication, innovation, and exclusivity. The DS 3 Crossback appeals to urban dwellers seeking a stylish and compact SUV with premium features and agile handling. Its upscale interior and customisable options cater to customers looking for a luxurious yet practical vehicle for city driving.

The DS 7 Crossback targets individuals and families seeking a spacious and refined SUV with advanced technology and comfort features. With its elegant design, luxurious amenities, and sophisticated driving experience, the DS 7 Crossback appeals to customers looking for a premium vehicle that stands out from the crowd.

DS Automobiles' vehicles appeal to customers seeking a combination of style, performance, and advanced technology in a luxury package. By offering distinctive design elements and innovative features, DS aims to provide a unique driving experience that sets it apart from mainstream premium brands.