History of the Brand: Dacia, a Romanian automobile manufacturer, was founded in 1966. Initially, Dacia produced cars under licence from Renault, and in 1999, it became a subsidiary of Renault Group. Dacia gained recognition for producing affordable and reliable vehicles, catering primarily to budget-conscious consumers.
Current Situation and Lineup: Dacia offers a straightforward lineup of vehicles known for their affordability and practicality. The current lineup includes models such as the Sandero, a compact hatchback, and the Duster, a compact SUV. These models are designed to provide basic transportation with essential features at an affordable price point.
Types of Cars and Target Customers: Dacia produces budget-friendly vehicles that appeal to customers seeking practical transportation solutions without breaking the bank. The Sandero targets drivers looking for a no-frills, economical hatchback with adequate space for passengers and cargo. Its simplicity and low running costs make it attractive to budget-conscious individuals and families.
The Duster SUV appeals to drivers seeking a rugged and versatile vehicle capable of handling various road conditions. With its affordable price tag and robust build, the Duster targets customers looking for a capable SUV without the added expense of premium features.
Dacia's vehicles cater to a broad spectrum of customers, including first-time car buyers, budget-conscious families, and individuals seeking reliable transportation on a limited budget. By offering affordable and practical vehicles, Dacia aims to provide accessible mobility solutions to a wide range of consumers.